This past week I was talking with a biz owner who’s frustrated… they’ve broken thru that 6-figure goal but their sales have plateaued & they can’t break thru to the next $100k revenue goal. (maybe you’ve hit a plateau too)
They’ve been trying all sorts of things without any real success and wanted me to give them ideas on what else they could do.
When I dug deeper asking what it was that they really wanted, things got a bit wishy-washy and vague. Words like “more”, “better” & “not this” came up.
It quickly was apparent that they hadn’t stopped long enough to really think thru what EXACTLY what they wanted or what needs to change to get them there. .
You see it’s pretty hard to hit a target when you don’t know what it is you’re aiming for or how to do it.
So instead of brainstorming more mktg tactics & strategies they could do, which would have been a waste of time & sending them off into another loop of frustration, it was critical that they stop & take a step in a totally different direction than what they thought they needed.
Yep… I walked them thru an exercise to get crystal clear about what it was they were aiming for.
When that clarity was expressed they had a total shift in energy & focus. They saw their biz in a totally different way. Their motivation & excitement for their biz soared and the best next steps to move forward to their goals were apparent.
And the truly funny thing…. it wasn’t a marketing problem they needed to solve but rather a biz problem. You see, what got them to 6-figures won’t get them to the next 6-figures.
This lack of awareness & clarity is what’s in their way of continued rapid growth.
How about you?
Are you crystal clear (& I mean REALLY specific) about your target & goals for your biz AND do you have a success plan that works to get you there?
If not, and you’d like some help I’d invite you to apply for a complimentary Growth Planning Session “GPS” with me.
This is for you if you’re working on your multiple 6-figure revenue goal, are ambitious & intent on building a bigger biz, committed to do the work & ready to invest in yourself & your biz to get there.
In a GPS session you’ll gain clarity on what specifically you want to achieve, uncover what’s getting in your way & slowing things down and determine next steps.
Interested? CLICK HERE & let’s hop on the phone. I`ll be in touch 😊.