time management

Many small business owners tell me they just don't have enough time for marketing. 

Often with all the demands of a business it can feel like you're being pushed & pulled between a long list of things to do. You barely have enough time to take care of your current clients and complete the ever growing list of things to do that often marketing goes by the wayside. 

Frequently I hear clients comment on how they just never have enough time to do much marketing. Perhaps you too feel you barely have enough time to service your current clients, much less spend time marketing for new ones. 
 
Unfortunately, most of us have experienced what happens when we stop marketing and get caught up in service delivery - we end up in the feast / famine cycle. 
Are beginnings tough for you? If they are - don't worry you're not alone! 
 
Recently I made the comment - "that regardless of what business you're in, you're really in the business of sales & marketing".
 

Recently I came across a postcard that said, "Perfect is the enemy of good." At first, I thought: now wait a moment - isn't perfect good?

I was brought up believing that doing something perfectly was... well, good. It was, after all - perfect! Now before I get carried away here splitting hairs between perfect and good, I must admit I've been a victim of holding back, waiting till everything is absolutely right before I begin or complete a task.