marketing strategies

This is a strategy I use a lot, especially for evening networking events - "Go Tag Team!"
 
Yes, I often entice my husband to join me at networking events especially evenings when I'm tempted to opt-out and not attend.  This way I get there and it generally makes the evening more fun... and successful. 
 

It's hard to believe that just a month ago I was on vacation in Oregon.  It all seems like a blur now so I couldn't help but take a peek at some of my photos to remember the rolling waves and sandy beaches.

As I was flipping through the images I was reminded of the  4th of July celebrations in Yachats we enjoyed. Yachats is a village of about 1000 people with loads of character a just a few miles down the road from the cabin.   

As the year passes through the midpoint  now is a perfect time to review how you've been doing and what it takes to achieve or even exceed your goals for the year.
 
Being good at networking actually involves quite a few complex skills, and as with all skills, the more you practice, the better you get.  Read on for six tips that will make you a much more effective networker.
 
1. Build your verbal fluency 

If you find you have trouble getting enough referrals (or clients), you may want to go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts.

Referrals are key to growing your business. But rather than take a wait and see approach hoping to get some referrals a proactive approach is to strategically develop Referral Partners -- people who you have a relationship with and who proactively introduce and refer you to your target prospects. The prospects they send you are the easiest-to-convert leads you'll ever get. 

As the year comes to an end, I love to stop and reflect back over the highlights.  And what brings me joy are the many coaching clients that I’ve worked with and their successes.  Like one client who’s increased their 2013 revenue by 37%. Another has gone from selling individual $100/hour consultations to creating and enrolling clients into a $1000 program.

Many small business owners tell me they just don't have enough time for marketing. 

Often with all the demands of a business it can feel like you're being pushed & pulled between a long list of things to do. You barely have enough time to take care of your current clients and complete the ever growing list of things to do that often marketing goes by the wayside. 

summer off It's Labor Day weekend, and I hope you're celebrating the holiday by enjoying barbecue with your loved ones.  It's also a day to reflect on our chosen work... and so I decided to do some reflecting myself and share it with you...

Are these summer days making you lazy? Are you craving some time away from the daily hustle?   Then why not take an afternoon off and spend it in an enjoyable place (the beach, your favorite cafe, the park etc.) and review the results you've been getting from your marketing efforts so far this year.