ideal clients

It's hard to believe that just a month ago I was on vacation in Oregon.  It all seems like a blur now so I couldn't help but take a peek at some of my photos to remember the rolling waves and sandy beaches.

As I was flipping through the images I was reminded of the  4th of July celebrations in Yachats we enjoyed. Yachats is a village of about 1000 people with loads of character a just a few miles down the road from the cabin.   

If you find you have trouble getting enough referrals (or clients), you may want to go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts.

Referrals are key to growing your business. But rather than take a wait and see approach hoping to get some referrals a proactive approach is to strategically develop Referral Partners -- people who you have a relationship with and who proactively introduce and refer you to your target prospects. The prospects they send you are the easiest-to-convert leads you'll ever get. 

I often coach clients on creating compelling networking introductions. Frequently the debate is, "which is better: focusing on the pain or loss (as one of my clients phrased it "backing up the hearse") or instead, should you focus on the prospect's aspirations or gains?" Which works best?
 
Would you like to generate more referrals for BOTH someone else and yourself? 
 
Well, a very effective strategy is to start giving more testimonials. Yes, it's surprising how something so simple and easy can have such an enormous impact on referrals. 
 
Think about your favorite clients...  Don't you wish you could clone them?  Well, you can, at least sort of.  Read on to discover what you can do to get many more clients just like the ones you like best.
 

It was the last stop for gas until we reached the Oregon coast - we were in the small town of Philomath, population of 4100. As I was pumping gas, I looked across the street and the sign "Fitness Over 50" made me smile. Now there's someone who knows how to define a niche! 
 

By now most of you have heard about the importance of answering the WIIFM  (what's in it for me?) question in your marketing. After all, the first Law of Marketing is to attract attention and there's nothing better than addressing the needs and interests of prospects - their WIIFM. 
 
But how many of you know about the Law of Uniqueness?