get more clients

I often coach clients on creating compelling networking introductions. Frequently the debate is, "which is better: focusing on the pain or loss (as one of my clients phrased it "backing up the hearse") or instead, should you focus on the prospect's aspirations or gains?" Which works best?

Remember Steven Covey's  book "7 Habits of Effective People"? One of my favorites was Habit #7 --  the importance to sharpening your saw.     

Suppose you were to come upon someone in the woods working feverishly to saw down a tree.

"What are you doing?" you ask.

Would you like to generate more referrals for BOTH someone else and yourself? 
Well, a very effective strategy is to start giving more testimonials. Yes, it's surprising how something so simple and easy can have such an enormous impact on referrals. 

Is your networking... NOT working?  Are you attending plenty of events, both social and the typical business events, but just don't seem to get much of a response or make solid contacts - you know, those connections that lead to referrals & prospects showing interest in what you do?  

Do you ever wonder how to get better results from all your business networking events? If you think about it, they can be quite an investment in time - and even money. So what do you get in return?

So you want more clients, and you're not sure how to get them. You've tried networking and lots of other ways to get their attention, but maybe you haven't tried this missing link... listening to their buying signals.

Buying signals? What the heck!

It's funny how we get our best ideas sometimes...

There I was, on one of my daily walks, when I started to notice something...

Think about your favorite clients...  Don't you wish you could clone them?  Well, you can, at least sort of.  Read on to discover what you can do to get many more clients just like the ones you like best.

Do you believe in the summer lull?  How about Santa Claus or the Tooth Fairy?  They're all myths.  Read on to discover why summer is the perfect time to move ahead of your competition.

Most people believe that "everybody" is out of town during the summer.  And so they think they're excused from putting any effort into marketing.  Let them.