niche

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Networking Events -- Which Event Or Organization Is the Right One for You?

Recently, I was talking with a business owner who was grumbling that networking was a waste of time. 
 
Every month they spend days and evening at numerous networking events but hadn't received any new business. Much to their despair, they've just experienced a shrinking wallet and a growing waistline from all those eggs & sausages and rubber chickens.
 
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Marketing Lessons -- The Importance of Defining Your Niche or Target Customer Narrowly Enough

It was the last stop for gas until we reached the Oregon coast - we were in the small town of Philomath, population of 4100. As I was pumping gas, I looked across the street and the sign "Fitness Over 50" made me smile. Now there's someone who knows how to define a niche! 
 

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Finding Your Niche -- Five Factors That Determine Your Ideal Target Market

If you find you have trouble getting enough referrals (or clients), you may want to go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts.

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Finding Your Niche -- Discover And Communicate What Makes You Unique And Stand Out from the Crowd

By now most of you have heard about the importance of answering the WIIFM  (what's in it for me?) question in your marketing. After all, the first Law of Marketing is to attract attention and there's nothing better than addressing the needs and interests of prospects - their WIIFM. 
 
But how many of you know about the Law of Uniqueness?