niche

It's hard to believe that just a month ago I was on vacation in Oregon.  It all seems like a blur now so I couldn't help but take a peek at some of my photos to remember the rolling waves and sandy beaches.

As I was flipping through the images I was reminded of the  4th of July celebrations in Yachats we enjoyed. Yachats is a village of about 1000 people with loads of character a just a few miles down the road from the cabin.   

If you find you have trouble getting enough referrals (or clients), you may want to go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts.

Think about your favorite clients...  Don't you wish you could clone them?  Well, you can, at least sort of.  Read on to discover what you can do to get many more clients just like the ones you like best.
 
Recently, I was talking with a business owner who was grumbling that networking was a waste of time. 
 
Every month they spend days and evening at numerous networking events but hadn't received any new business. Much to their despair, they've just experienced a shrinking wallet and a growing waistline from all those eggs & sausages and rubber chickens.
 

It was the last stop for gas until we reached the Oregon coast - we were in the small town of Philomath, population of 4100. As I was pumping gas, I looked across the street and the sign "Fitness Over 50" made me smile. Now there's someone who knows how to define a niche! 
 

By now most of you have heard about the importance of answering the WIIFM  (what's in it for me?) question in your marketing. After all, the first Law of Marketing is to attract attention and there's nothing better than addressing the needs and interests of prospects - their WIIFM. 
 
But how many of you know about the Law of Uniqueness?