networking tips

Are you networking as a strategy to grow your business?  Is your focus on constantly looking for more prospects?  If you're wearing yourself out attending scores of networking events and still have very little to show for it.
 
It's time to try something else.
 
A good way to get started is by learning from your mistakes...
 

Is your networking... NOT working?  Are you attending plenty of events, both social and the typical business events, but just don't seem to get much of a response or make solid contacts - you know, those connections that lead to referrals & prospects showing interest in what you do?  

Do you ever wonder how to get better results from all your business networking events? If you think about it, they can be quite an investment in time - and even money. So what do you get in return?

Ever wonder what to say when people ask "What do you do?"  If your answer lacks the "WOW" factor you've most likely lost business.  Way back, when I was new to networking, I created quite a few duds of my own.

Don't Sell

If you think networking events are perfect sales opportunities, you're not alone.  However, the biggest mistake many people make while networking is thinking that networking events are a good time for launching their sales pitch.  They quickly discover that "selling" is also the quickest way to fail.

Network Everywhere, Ever Day

Remember… Networking isn’t selling or promoting your products or services!  It’s just about making connections. So don't limit yourself to just traditional networking venues and occasions.  You can make connections everywhere you go, just as long as there are other people around.

I'm in sunny San Diego right now for a meeting with my marketing mastermind group. I can't wait to learn more about the newest ... and latest... marketing strategies - what's working right now! That's how I keep up to date! And of course, I also look forward to sharing some of that information with you.

As I type this, I'm looking out my window at the palm trees (when I squint a bit, I can see a sliver of ocean). And I think back to my flight - and a really interesting lesson...

Networking is a Life Skill Not a Sales Skill

It isn’t a place you go...it’s a way of being. Networking is about building associations, making connections and relationships that are mutually beneficial.

Do you think of networking as an arduous activity that requires a special time, a special place, and, well...  special skills?