networking skills

I often coach clients on creating compelling networking introductions. Frequently the debate is, "which is better: focusing on the pain or loss (as one of my clients phrased it "backing up the hearse") or instead, should you focus on the prospect's aspirations or gains?" Which works best?
 

Are your networking efforts working for you?

When it comes to marketing efforts, it's important to determine which ones are paying for themselves, which ones are bringing in the bulk of your business, and which ones are duds.  

Read on for a way to figure out if your networking is paying you back for your efforts.

Networking is about making connections.  The more quality connections you make, the better for your business. But making connections is a skill that some people find challenging.  Fortunately, it's also a skill that can be learned.  And not only that -- if you can just eliminate the biggest mistake people make, you'll improve your results significantly, ...and fast.

Are you networking as a strategy to grow your business?  Is your focus on constantly looking for more prospects?  If you're wearing yourself out attending scores of networking events and still have very little to show for it.
 
It's time to try something else.
 
A good way to get started is by learning from your mistakes...
 

Awkward networkerDo you feel awkward when you're at networking events? Are you less than thrilled to attend a networking event and would rather be home with a good book (or even housecleaning) than talk to people you don't even know? There are ways to make networking more comfortable - and more productive - even for shy, nervous, or reluctant networkers.

Do you ever wonder how to get better results from all your business networking events? If you think about it, they can be quite an investment in time - and even money. So what do you get in return?

Ever wonder what to say when people ask "What do you do?"  If your answer lacks the "WOW" factor you've most likely lost business.  Way back, when I was new to networking, I created quite a few duds of my own.

Network Everywhere, Ever Day

Remember… Networking isn’t selling or promoting your products or services!  It’s just about making connections. So don't limit yourself to just traditional networking venues and occasions.  You can make connections everywhere you go, just as long as there are other people around.

Do you find networking difficult or stressful? If so, you're not alone. If the truth be told many business owners tolerate or dislike networking because they find it challenging or just fed up with minimal results - even many of those who seem naturally good at it.

And there's a reason for that - if you consider how most people approach networking, it's not surprising they find it less than fulfilling.