networking

Are your networking efforts working for you?

When it comes to marketing efforts, it's important to determine which ones are paying for themselves, which ones are bringing in the bulk of your business, and which ones are duds.  

Read on for a way to figure out if your networking is paying you back for your efforts.

Is your networking... NOT working?  Are you attending plenty of events, both social and the typical business events, but just don't seem to get much of a response or make solid contacts - you know, those connections that lead to referrals & prospects showing interest in what you do?  

Do you ever wonder how to get better results from all your business networking events? If you think about it, they can be quite an investment in time - and even money. So what do you get in return?

Ever wonder what to say when people ask "What do you do?"  If your answer lacks the "WOW" factor you've most likely lost business.  Way back, when I was new to networking, I created quite a few duds of my own.

Don't Sell

If you think networking events are perfect sales opportunities, you're not alone.  However, the biggest mistake many people make while networking is thinking that networking events are a good time for launching their sales pitch.  They quickly discover that "selling" is also the quickest way to fail.

Do you find networking difficult or stressful? If so, you're not alone. If the truth be told many business owners tolerate or dislike networking because they find it challenging or just fed up with minimal results - even many of those who seem naturally good at it.

And there's a reason for that - if you consider how most people approach networking, it's not surprising they find it less than fulfilling.

Networking is a Life Skill Not a Sales Skill

It isn’t a place you go...it’s a way of being. Networking is about building associations, making connections and relationships that are mutually beneficial.

Do you think of networking as an arduous activity that requires a special time, a special place, and, well...  special skills?