how to get clients

When you get a referral, you may wonder what you can do to inspire the referral source to refer even more people to you. You'd think it would help if you rewarded them. And to a point that's true. However, getting this one right can be trickier than it seems.

This is a strategy I use a lot, especially for evening networking events - "Go Tag Team!"
 
Yes, I often entice my husband to join me at networking events especially evenings when I'm tempted to opt-out and not attend.  This way I get there and it generally makes the evening more fun... and successful. 
 

It's hard to believe that just a month ago I was on vacation in Oregon.  It all seems like a blur now so I couldn't help but take a peek at some of my photos to remember the rolling waves and sandy beaches.

As I was flipping through the images I was reminded of the  4th of July celebrations in Yachats we enjoyed. Yachats is a village of about 1000 people with loads of character a just a few miles down the road from the cabin.   

One of my favorite sayings is "Luck is what happens when preparation meets opportunity."  Since it's St. Patrick's Day today, I wish that quote had been by someone Irish, but it's in fact by Seneca, a Roman philosopher who lived in the first century AD.

If you find you have trouble getting enough referrals (or clients), you may want to go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts.

Would you like more referrals?  How about better referrals?  
 
Read on for a key 7-step strategy that will help you get both more and higher quality referrals that are a better fit for you. 
 

The days are getting shorter again, and Labor Day is just around the corner. So before the craziness of fall activities rev up, now is a perfect time to get ready for a success last third of the year.  I find now is the perfect time to leverage the slower pace of summer to rev up your marketing game.  

Are you frustrated with the results you've been getting from your marketing efforts? Do you work far too hard for too little payback? Are you constantly in struggle mode? You may think you don't have enough information, and you may be frantically chasing the next big thing.

Would you like to generate more referrals for BOTH someone else and yourself? 
 
Well, a very effective strategy is to start giving more testimonials. Yes, it's surprising how something so simple and easy can have such an enormous impact on referrals. 
 

Is your networking... NOT working?  Are you attending plenty of events, both social and the typical business events, but just don't seem to get much of a response or make solid contacts - you know, those connections that lead to referrals & prospects showing interest in what you do?