how to get clients

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Key Reasons Why Your Marketing Isn't Working...

Are you frustrated with the results you've been getting from your marketing efforts? Do you work far too hard for too little payback? Are you constantly in struggle mode? You may think you don't have enough information, and you may be frantically chasing the next big thing.

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How to be Lucky in Business!

One of my favorite sayings is "Luck is what happens when preparation meets opportunity."  Since it's St. Patrick's Day today, I wish that quote had been by someone Irish, but it's in fact by Seneca, a Roman philosopher who lived in the first century AD.

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Powerful Testimonials -- The Key to Generating More Referrals

Would you like to generate more referrals for BOTH someone else and yourself? 
 
Well, a very effective strategy is to start giving more testimonials. Yes, it's surprising how something so simple and easy can have such an enormous impact on referrals. 
 
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5 Deadly Elevator Pitch Mistakes to Avoid When Answering the Question "What Do You Do?"

Is your networking... NOT working?  Are you attending plenty of events, both social and the typical business events, but just don't seem to get much of a response or make solid contacts - you know, those connections that lead to referrals & prospects showing interest in what you do?  

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A Powerful Secret to Getting More Clients - Listen for Their 'Buying Signals'

So you want more clients, and you're not sure how to get them. You've tried networking and lots of other ways to get their attention, but maybe you haven't tried this missing link... listening to their buying signals.

Buying signals? What the heck!

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Business Payola - Keeping Your Referral Partners Motivated Can Be Tricky Business

When you get a referral, you may wonder what you can do to inspire the referral source to refer even more people to you. You'd think it would help if you rewarded them. And to a point that's true. However, getting this one right can be trickier than it seems.

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How to Get Clients - Marketing Lessons from Unexpected Sources...

It's funny how we get our best ideas sometimes...

There I was, on one of my daily walks, when I started to notice something...

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Summer Marketing Secrets -- How to Zoom Right Past Your Competition

Do you believe in the summer lull?  How about Santa Claus or the Tooth Fairy?  They're all myths.  Read on to discover why summer is the perfect time to move ahead of your competition.

Most people believe that "everybody" is out of town during the summer.  And so they think they're excused from putting any effort into marketing.  Let them.

Getting Better Leads -- How to Get Leads That Turn into Clients

Here's it is:  One of the biggest secrets to having more leads turn into clients is starting out with better quality leads. Yep... I know that sounds simple, but better quality leads are basically pre-qualified leads -- prospects that fit your target customer profile and are interested in what you have to sell, ready to buy it, and able to afford your prices.    

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Tag Team Networking -- A Highly Effective Strategy for Achieving Collaborative Networking Success

This is a strategy I use a lot, especially for evening networking events - "Go Tag Team!"
 
Yes, I often entice my husband to join me at networking events especially evenings when I'm tempted to opt-out and not attend.  This way I get there and it generally makes the evening more fun... and successful.