business strategies

When you get a referral, you may wonder what you can do to inspire the referral source to refer even more people to you. You'd think it would help if you rewarded them. And to a point that's true. However, getting this one right can be trickier than it seems.

One of my favorite sayings is "Luck is what happens when preparation meets opportunity."  Since it's St. Patrick's Day today, I wish that quote had been by someone Irish, but it's in fact by Seneca, a Roman philosopher who lived in the first century AD.

summer off It's Labor Day weekend, and I hope you're celebrating the holiday by enjoying barbecue with your loved ones.  It's also a day to reflect on our chosen work... and so I decided to do some reflecting myself and share it with you...

Are you frustrated with the results you've been getting from your marketing efforts? Do you work far too hard for too little payback? Are you constantly in struggle mode? You may think you don't have enough information, and you may be frantically chasing the next big thing.

Remember Steven Covey's  book "7 Habits of Effective People"? One of my favorites was Habit #7 --  the importance to sharpening your saw.     

Suppose you were to come upon someone in the woods working feverishly to saw down a tree.

"What are you doing?" you ask.

Do you wish you knew of an investment that REALLY pays off... BIG?   

There are several events or times of the year when giving thanks come to mind - but you don't have to wait until then!  Make it a frequent and regular practice to reflect on everything that fills your heart with gratitude.

Are you frustrated with the testimonials you've been getting. Are they too infrequent or do they just not sound as exciting as you think they could or should? 

Are you networking as a strategy to grow your business?  Is your focus on constantly looking for more prospects?  If you're wearing yourself out attending scores of networking events and still have very little to show for it.
 
It's time to try something else.
 
A good way to get started is by learning from your mistakes...
 

Is your business running you instead of the other way round? Are you feeling overwhelmed by the many aspects of keeping your business going, let alone market it effectively? If so, you're not alone.