Marketing Power Moves - 4 Ways to Tweak Your Business for MORE Success
Remember Steven Covey's book "7 Habits of Effective People"? One of my favorites was Habit #7 -- the importance to sharpening your saw.
Suppose you were to come upon someone in the woods working feverishly to saw down a tree.
"What are you doing?" you ask.
"Can't you see?" comes the impatient reply. "I'm sawing down this tree."
"You look exhausted!" you exclaim. "How long have you been at it?"
"Over five hours," he returns, "and I'm beat! This is hard work."
"Well why don't you take a break for a few minutes and sharpen that saw?" you inquire. "I'm sure it would go a lot faster."
"I don't have time to sharpen the saw," the man says emphatically. "I'm too busy sawing!"
(from Steven Covey's 7 Habits of Highly Effective People)
And now consider how little time you're likely to spend throughout the year to actually sharpen your saw? At least that's what it looks for many of the entrepreneurs I talk with.
We're always so busy doing... doing... doing... that we don't take enough time developing better skills - aka, a sharpened saw. So why not use the last few weeks of the year to get your saw (businesses) ready for the new year and start off in great shape!
Think of all those things that have been put on the back burner because they were not urgent... but we limp along "making due".
Here are a few ways you can leverage the summer to boost your marketing - and your biz results.
1. Annual or Quarterly Biz Review
Don't missing out on one of the BEST tools - a Biz Review. In order to be most effective with our marketing, we need to take time out to review how we're doing. And that's doing a review at the beginning of the year and each quarter.
So take a few hours and take stock of where you are, where you want to go, and what it will take to get you to your goal. Make it a treat for yourself - spend the day in a comfortable retreat-like environment, where you're able to reflect and think without interruption. Be creative:favorite coffee shop or restaurant, library, the beach, you back yard (location & weather dependent). You'll find that you come out refreshed and with a specific plan for what you need to do next to achieve your goals.
Remember the saying... "if you fail to plan then you're planning to fail!"
2. Re-Evaluate Your Goals
Speaking of goals... Are they still the same goals you had when you started the year, or should you make any changes. Go ahead and think about that, and make sure they're still the goals you want to pursue this year.
If you have already accomplished them create new and bigger goals. On the other hand if you're nowhere near achieving them then "rightsize" them. I feel goals need to be an attainable stretch or they don't really motivate.
3. Re-Evaluate Your Ideal Client Profile
Next, you should also evaluate your ideal client profile. Start by looking at all your clients this past year. Do you have enough or too many? Are they the "right" type or fit? Are you finding yourself unhappy with some of your clients? Are they not bringing you solid profit margins? Are they a challenge to find?
Now is a great time to realign and redefine the type of clients you want to have. You don't HAVE to fire your non-ideal clients if you don't want to. But you may want to phase them out slowly by not taking on more of them and focusing more on taking on clients you'd love to work with and provide profitable business.
Remember if you're trying to sell to everyone it's going to be tough and not so rewarding!
4. Tweak Your Networking Introduction
Now is the perfect time to tweak your networking introduction. Reflect back on what interest level you get when you tell people what you do. If you're not getting positive reactions your introduction may need some work, or you've been networking in the wrong places - figure out which now!
Your networking introduction should be attracting further conversations and referral opportunities - if it's not, then you're minimizing your opportunities. Spend some time today and draft out a new answer to the "what do you do?" question. Not sure how to fix or edit your introduction? Then check out my webinar course - The Perfect Elevator Pitch. You'll find the info here: http://sueclement.com/elevator-pitch
As you can see, there are a number of things you can do that can greatly impact your business success. So take time to upgrade your marketing and you'll be delighted with the results. Need some extra help? Check out my new offer - Marketing Breakthrough Sessions - they're perfect to get the guidance you need and all your questions answer! Visit http://sueclement.com/breakthrough to see if it's a fit for you.