5 Mistakes Preventing You from Standing Out at Networking Events
Do you ever wonder how to get better results from all your business networking events? If you think about it, they can be quite an investment in time - and even money. So what do you get in return?
If you feel like you're not getting your time or your money's worth, it could be because you're not leveraging the opportunity well enough. And the good news is it might not be all that hard to improve your ROI.
The first thing you'll want to do is check if you're guilty of the five most common mistakes people make introducing themselves while at networking and social events. After all your answer to the age old question - "what do you do?" - can either create an opportunity to stand out, attract attention, and get referrals or be a boring snooze and lost opportunity.
So what are those five mistakes?
1) Making Your Introduction All About YOU
One mistake many people make is to talk about what they DO! In an effort to impress their audience, they go on and on about their credentials and what they do, sharing every little detail of their business without regard to why this might be of interest to anyone. They're dull and boring... The response? Yawn.
2) Focusing Just On Your Processes And Features
A related mistake is taking the question "what do you DO?" too literally and focus just on processes and features. Networkers who do that might think if they just list their whole process, people will be impressed and will immediately see the benefits. However, that's just not the case. Don't make people think so hard. Focus on the benefits and outcomes, not the features. And definitely don't bore them with the processes - no one really cares!
3) Using Labels
This one, using labels when you talk about what you do isn't exactly news, but it deserves to be said again. After all, I still hear those labels left and right when I go to networking meetings. People say earnestly, "I'm an accountant" "I'm a chiropractor" "I'm a life coach"......Ho-hum. Either we already have one of those, or we're not quite sure why we would need one. Especially this particular one. Your title will not set you apart from your competition or get you remembered!
Avoid words like "anyone," "someone," or "everyone." They really speak to "no one." Instead, spend some time to figure out exactly who it is you'd like to reach, and then be specific in describing them. "Anyone with skin" isn't very compelling, but "Women in their forties who are suddenly struggling with wrinkles AND acne" will get the attention of the exact prospects you want to meet.
5) Using Jargon And Buzzwords
If you're fond of using buzzwords and jargon, thinking you'd impress someone, I've got news for you: Plain English isn't boring. It's clear! Plain language, used with precision, is more likely to get people's attention.
Buzzwords and jargon can cause problems in several ways: First of all, a lot of people aren't familiar with what they mean. In addition, some of those buzzwords aren't terribly clear to begin with. Besides, we've heard them all too often already, so we no longer pay attention. When it comes to buzzwords, just say "No!" and focus on good old "real" words instead. That'll help you create some real buzz.
These are just five simple mistakes people make that derail their efforts in getting their prospects' attention during networking and social events. Avoiding these will get you off to a good start, but of course there's more to having a highly attention-getting networking message than merely avoiding the worst mistakes.
So what should you say to have a head-turning high-impact messages that attract your ideal prospects and gain you referrals? Well, if you're ready to create your perfect networking message or as I call it - your Audio Logo (or elevator pitch or 60 second commercial) check out my upcoming webinar "Audio Logo Success Secrets - How to attract prospects & referrals in 60-seconds" and you'll never be stuck for what to say when people ask "do what you do?" ever again.