Sue Clement's blog

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We all know marketing is the key to gaining more prospects and clients.

But it's so easy to let it slide… especially during the summer!

It's hard to believe that just a month ago I was on vacation in Oregon.  It all seems like a blur now so I couldn't help but take a peek at some of my photos to remember the rolling waves and sandy beaches.

As I was flipping through the images I was reminded of the  4th of July celebrations in Yachats we enjoyed. Yachats is a village of about 1000 people with loads of character a just a few miles down the road from the cabin.   

As the year passes through the midpoint  now is a perfect time to review how you've been doing and what it takes to achieve or even exceed your goals for the year.
 
It's been said that "Relationships make the world go round". As business owners, relationships are at the core of our business  and our abillity to develop strong relationships is key to our success.  That includes relationships with our customers and clients, with our suppliers, our referral partners and all those people we network with year in and year out.
 
Being good at networking actually involves quite a few complex skills, and as with all skills, the more you practice, the better you get.  Read on for six tips that will make you a much more effective networker.
 
1. Build your verbal fluency 
How can you build a strong network?  It's really not rocket science.  Here are some easy to do key strategies to develop a strong network.
 
What happens when you're looking for a widget and a friend recommends a particular kind?  You buy that one, don't you?  Referrals from friends work like a charm.  Wish you could bottle that?  You can.  Read on to find out how exactly to get more clients from recommendations.
 

Have you made your New Year's resolutions yet? Don't be too hasty.

Personally, I'm not really a big fan of New Year's resolutions because most people don't follow them through. And that can be much worse than not making any at all. But there are ways to use them to good effect.

Read on to find out 4 steps you must do if you're serious about having greater success in 2015.

#1. Do a Reality Check

Are you frustrated by your lack of networking results? Maybe you're not doing enough to develop strong relationships with the people you meet. 
Read on for three key strategies that can easily turn your contacts from names on your Rolodex to connections that might last for years or even a lifetime.
 
Do you find yourself frequently thinking or say "I know that"?  If you do, you may want to pause and ask yourself... Is that really true?