Sue Clement's blog

Are you frustrated by your lack of networking results? Maybe you're not doing enough to develop strong relationships with the people you meet. 
Read on for three key strategies that can easily turn your contacts from names on your Rolodex to connections that might last for years or even a lifetime.
 
Do you find yourself frequently thinking or say "I know that"?  If you do, you may want to pause and ask yourself... Is that really true? 
 

If you find you have trouble getting enough referrals (or clients), you may want to go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts.

Referrals are key to growing your business. But rather than take a wait and see approach hoping to get some referrals a proactive approach is to strategically develop Referral Partners -- people who you have a relationship with and who proactively introduce and refer you to your target prospects. The prospects they send you are the easiest-to-convert leads you'll ever get. 

As we take down one calendar and put up our new shiny 2014 calendar, I find it valuable to stop and reflect over the past year. I like to call it a "post mortem". A time to contemplate the successes and failures of the past year - a look back to count your blessings, think about the lessons learned and new insights gained.
 

Have you made your New Year's resolutions yet? Don't be too hasty.

Personally, I'm not really a big fan of New Year's resolutions because most people don't follow them through. And that can be much worse than not making any at all. But there are ways to use them to good effect.

December is an interesting month for business. Many of my clients find that sales soften and slow down - some industries more so than others. I frequently hear the comment that now is not a good time for business. 
 

As the year comes to an end, I love to stop and reflect back over the highlights.  And what brings me joy are the many coaching clients that I’ve worked with and their successes.  Like one client who’s increased their 2013 revenue by 37%. Another has gone from selling individual $100/hour consultations to creating and enrolling clients into a $1000 program.

When you get a referral, you may wonder what you can do to inspire the referral source to refer even more people to you. You'd think it would help if you rewarded them. And to a point that's true. However, getting this one right can be trickier than it seems.

Many small business owners tell me they just don't have enough time for marketing. 

Often with all the demands of a business it can feel like you're being pushed & pulled between a long list of things to do. You barely have enough time to take care of your current clients and complete the ever growing list of things to do that often marketing goes by the wayside.