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Sue Clement, marketing and referral expert, author and international speaker has helped thousands of business owners attract clients and increase their revenues by getting more referrals.
Have you made your New Year's resolutions yet? Don't be too hasty.
Personally, I'm not really a big fan of New Year's resolutions because most people don't follow them through. And that can be much worse than not making any at all. But there are ways to use them to good effect.
Read on to find out 4 steps you must do if you're serious about having greater success in 2015.
#1. Do a Reality Check
If you want more success in 2015, the first step is to do a Reality Check. Set aside some time and figure out the answer to these questions:
Is it a want, a wish, a dream, a vision, or a need? Is it grounded in reality? Be very clear about whether you're really willing and likely to follow through. Because if you're not, you're far better off to skip it.
Why should you skip it? You may think it can't hurt if you at least give it a shot. But you'd be wrong. All those promises (like resolutions) we make to ourselves but then don't carry through are more detrimental than if we did nothing. That's because these strings of broken promises just de-motivate us and weaken our confidence and self trust that we CAN do what we set out to.
So be sure to do a reality check first before continuing on and only pick resolutions or goals that you're absolutely committed to and willing to do the work to achieve it.
#2. Do a Post-Mortem
The second step is to do a post-mortem. Reflect on the past year. Spend some time thinking about what worked and what didn't, and most important -- why.
To move ahead we need to first understand how we got to where we are - especially if you're not exactly where you'd hope to be. Are there projects or programs that are incomplete and worth carrying on with? Or would you be better off dropping them? Did your marketing deliver the results you targeted? What needs to be changed or shifted to get what you want? They say doing the same thing but expecting different results is insanity - so what do you need to change or focus on?
If you're serious about doing a Biz Post-Mortem, I'd like to help you with it. In December 2010 I presented a teleseminar - "Get Set for Great Success" where I covered step-by-step on how to complete a systematic review.
You can listen to the recording here: http://www.sueclement.com/get-set-for-success.mp3
(note that while you listen you'll need to mentally adjust the year) :o)
To help you get even more out of the audio, I have put together a coaching guide with a series of questions that will act as a checklist for you as you work through your annual postmortem review.
You can download it here: http://www.sueclement.com/annualreview.pdf
I hope you'll use the information in the audio and the coaching guide to give your business a big jumpstart for 2015.
#3. Creating Successful Resolutions
If you really want to make a resolution, it's important to think of it as a target or a goal. As with any goal statement, be sure to set a clearly defined, measurable goal with a specific end point, and then flush out the steps to get there. Make sure to take the time to write both the goal/resolution down, as well as all the steps to accomplish it.
The more defined your plan is the greater the chance for success. Of course you'll also need a plan to monitor your progress along the way. What are the benchmarks or midpoint targets? Tracking and measuring against them will help you stay on the path to success - or certainly be quick to notice when you're off course. And finally, you must to be committed to going through with it. If you aren't, then forgo it - it's not the right resolution for you now.
Saying that "you're going to double your sales, lose that last 40 pounds, or follow up with everyone you meet while networking" are all great resolutions - but let's be honest here, I don't mean to be the Christmas Grinch, but they won't be achieved unless you have a plan, track your results and have huge commitment to stay the course and do 'the work'.
#4. Get Help to Make it Work
Once you've made the commitment, remember to actually stick with it. Discipline is important. And so is outside support.
A lot of people have great success with getting a mastermind groups or coaches to support them on their journey towards their goals. (Personally, I have both) The feedback, encouragement and accountability is invaluable, especially when the going gets tough.
Whether you've ever thought about getting a coach, or whether this article made you wonder if having some accountability and how a strategy partner might be a good idea I'd like to offer you a complimentary Strategy Session to step out of your biz for an hour and explore what's possible you for you in 2015.
It's easy... get started by completing this getting to know you questionnaire: http://sueclement.com/strategy.php
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